If you want your website to be found in Google searches, you need to know about SEO (search engine optimization). It is far easier than you think. All you need to do is follow some steps for SEO basics and update your content accordingly.
What is SEO?
Search engine optimization is a process that helps websites be seen in organic searches. It is also one of the key steps to being successful in digital marketing. People are searching for everything on their browsers. A few years ago, it was easy to be on the first page. However, as the number of websites and content shared has increased, Google has come up with some rules and algorithms. If you follow the instructions, within months, you will likely be on the first page of the Google search. You may wonder why the first page is important. Because many people tend to click the top three or four items on the result page, Therefore, it is important that you have higher ranks and more traffic. SEO basics will help you take important steps toward appearing on the first page.
SEO basics have five main steps:
- Keyword search
You should check the keywords that people search for. There are both free and paid tools that you can use to check for keywords. You can check Google Search and Google Ads Keyword Planner for free.
- Content creation
You should write engaging, trustworthy, inclusive, and high-quality content. Content length is also an important point. You should write at least 1,000 words for blog posts. However, product pages or simple posts of 300 words will be fine initially.
- On-page SEO
Your content should be as clear and understandable as possible. In other words, you should show your expertise, authority, and trustworthiness (EAT). Besides, optimizing metatags and title tags is important.
- Link building
To have a higher rank and more traffic, you should build links with other websites. Link building is also known as backlinking.” A lot of websites have trouble building links. You can be successful in link building with content marketing, unlinked brand mentions, email outreach, and PR. Link building is one of the most important SEO basics. Therefore, you should be sure that you have backlinks. If you cannot do it by yourself, you can contact trusted companies that work for link building.
- Technical SEO
You should optimize your website so that Google or other search engines can find, understand, crawl, and index your pages. Common steps for technical SEO can be listed below:
SEO-friendly site structure,
Sitemap submitted to Google
Finding duplicate content