Over 4.5 billion people have social media accounts. And as of January 2023, there are 5.16 billion people who have access to the internet. Do you know what these numbers mean? Companies can promote their products to over 5 billion people on the internet. According to the statistics, traditional marketing platforms and methods will disappear soon because the digital market will completely take over.
Benefits of Digital Marketing
Digital marketing helps companies market or promote their products to the targeted consumers, and businesses. There are different channels that companies can use such as e-mail, social media, web browsers, websites, games, etc. We would like to share some of the benefits of digital marketing for those who wish to learn more about it.
1. Audience Selection
Unlike traditional marketing, digital marketing channels will give opportunities to reach both global and local target audiences. If you would like to create awareness among the local community, you can specify the location. In this way, people nearby your business, will see ads on their devices and become aware of your products.
On the other hand, if you wish to expand your business to foreign countries, you can specify the location and target foreign audiences.
2. Lower Cost
Traditional marketing does not allow you to promote your products at a low cost. For example, if you want to create awareness of your products in foreign countries, you must find companies one by one, and call them. The next step for you will be trade exhibitions. These steps are quite expensive, especially for start-ups. But digital marketing tools are pretty cheap when compared to traditional marketing strategies. Besides, you will not need to limit your audience to a small region.
3. Effective Targeting
Digital marketing channels have the capability to target the right audience. The tools will track the audience, and according to their relativity, the ads will pop up on the screens. Moreover, if the targeted person does not click on the ads for a certain period of time, the system automatically stops targeting that person. Many digital marketing tools are highly developed and algorithms are working well.
4. Multiple Strategies
There are dozens of digital marketing strategies which change according to your business type and your audience. The most common strategies are SEO, SEM, social media, e-mail marketing, video marketing, forum engagement, local search, influencer marketing, etc.
5. Analytics and Optimization
It is hard to create a detailed report of your marketing activities and returns in traditional marketing. But digital marketing tools measure your campaigns in real-time. Besides, you can download these reports whenever you wish. These reports will help you optimize your campaigns and make more money.